Why Creative is the next MVP in Sports Broadcast
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Why Creative is the next MVP in Sports Broadcast

Design has always played a central role in engineering the relationship between a brand and its fans. Through effective design, brands can reunite fans with their favorite franchises, introduce them to an all-new way to experience live sporting events, and influence how the game is understood. With this integral and dynamic piece, how will brands…

Flexible Deployment Models Drive Virtual Placement Adoption

Flexible Deployment Models Drive Virtual Placement Adoption

Virtual placement technology has become one of the more recognizable and popular elements of live sports broadcasts. Whether it’s a virtual first down line, a sponsor logo placed alongside the field or in the stands, a virtual offsides line, or another enhancement to the viewing experience, this technology plays a central role in modern sports…