Alongside last week’s PRIME Live Platform release, our team introduced a significant addition to the family of PRIME production modules: PRIME Switcher. PRIME Switcher is a software-based 2ME production switcher built on the industry-leading PRIME Live Platform. In addition to its production switching capability, this module also includes a brand-new multichannel audio mixer for every…
Design has always played a central role in engineering the relationship between a brand and its fans. Through effective design, brands can reunite fans with their favorite franchises, introduce them to an all-new way to experience live sporting events, and influence how the game is understood. With this integral and dynamic piece, how will brands…
Over the past few years, the merging of sports betting and broadcasting in the United States has gone from a hypothetical question to a scramble for market dominance. Since the United States Supreme Court struck down the federal law barring sports gambling in 2018, dozens of states have legalized gambling, and legitimate sportsbook companies have…
Two powerful developments in the sports world are driving broadcasters’ increased focus on using graphics to make the on-air product even more engaging — and a better vehicle for generating sponsorship revenues. Opening Up New Ad Inventory The first of these developments, a result of distancing protocols, is the need for athletes and teams to…
Midway through the Washington Wizards 2018-2019 season, NBC Sports Washington called on Chyron and Sparx Technology to help the network create Predict the Game, an interactive game designed to enhance viewers’ experience of sports broadcasts. From the start of 2019-2020 NFL preseason games, Predict the Game also enhanced viewers’ experience of Washington Redskins game broadcasts….
If you’re watching your favorite team play and the game is kind of boring or a blowout, you might switch channels or turn off your TV. But what if you had the chance to predict some game outcomes and collect $500 if you’re right!? Would you stay tuned? The Appeal of Predictive Gaming in Sports…
BT Sport and MOOV have worked together since 2012, when the two companies partnered to define the look and feel for on-air graphics produced at BT Sport’s new Olympic Park facilities. At the time, MOOV’s agility and its close relationship with Chyron made it easy for BT Sport to adopt the Chyron Lyric graphics system…
The COVID-19 pandemic has caused the suspension of virtually all live sports at the professional level. If you’re a sports network or broadcaster, this sudden and dramatic change has made it difficult to offer fresh, engaging content to your audience. You can offer legacy sports content — classic matches and games that stand the test…
Fans will have to wait a while longer before they can return to stadiums and arenas, but that doesn’t mean they have to forego the familiar in-venue experience entirely. Sports leagues and teams at the professional, collegiate, and even high school level are pushing out new kinds of content — over broadcast, streaming services, social…
Live sports are making their return. Though the stands are still empty, sports leagues, teams, and venues are turning to Chyron’s Virtual Placement solution and PRIME Graphics Platform to identify creative ways to drive fan engagement, boost brand awareness and maintain sponsor visibility. Leveraging the graphics-building power of PRIME within Virtual Placement, you can create and…