Historically, in the live broadcast industry, the battle for eyeballs and the battle for dollars tend to go hand-in-hand. However, with the advent and widespread adoption of social media, websites, and other digital channels – the correlation between viewership and ad value isn’t as substantial to advertisers. Advertising is a cornerstone of the broadcast business…
MELVILLE, N.Y. — Oct. 28, 2021 — Chyron today announced the addition of Hayes Stamper to its marketing team. Stamper brings a wealth of industry and marketing experience to the Chyron team, having worked previously in high-profile positions serving broadcast technology. He will focus primarily on products for the broadcast news vertical, including CAMIO, Chyron’s…
Chyron to Enable NBC Olympics to Employ Sophisticated Studio Wall and On-Air Graphics During Its Coverage of Tokyo Olympics