Why Creative is the next MVP in Sports Broadcast
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Why Creative is the next MVP in Sports Broadcast

Design has always played a central role in engineering the relationship between a brand and its fans. Through effective design, brands can reunite fans with their favorite franchises, introduce them to an all-new way to experience live sporting events, and influence how the game is understood. With this integral and dynamic piece, how will brands…

How Broadcasters Can Maximize Sports Betting Viewership
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How Broadcasters Can Maximize Sports Betting Viewership

Over the past few years, the merging of sports betting and broadcasting in the United States has gone from a hypothetical question to a scramble for market dominance. Since the United States Supreme Court struck down the federal law barring sports gambling in 2018, dozens of states have legalized gambling, and legitimate sportsbook companies have…

Live Sports Use Virtual Graphics to Find Opportunity Amid Challenges
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Live Sports Use Virtual Graphics to Find Opportunity Amid Challenges

Two powerful developments in the sports world are driving broadcasters’ increased focus on using graphics to make the on-air product even more engaging — and a better vehicle for generating sponsorship revenues. Opening Up New Ad Inventory The first of these developments, a result of distancing protocols, is the need for athletes and teams to…

Five Ways to Lower the Cost of Your Weather Graphics System
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Five Ways to Lower the Cost of Your Weather Graphics System

If there’s a word to describe the traditional cost of ownership of weather graphics systems, that word would be – rigid. Generally, you don’t get a lot of wiggle-room to reduce cost. System providers lock you into specialized operator requirements, costly data provider agreements; and limit your potential to generate revenue from your weather programming….

A weather forecast in Florida combining private radar and temperature forecast data, as well as National Weather Service observations
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How MOS-Integration Can Improve Your Weather Reporting Workflow

Despite the integral role weather reporting plays in news broadcasting, many weather graphics systems exist as an island in today’s increasingly interconnected newsroom workflows. In some cases, non-meteorologist staff such as producers and journalists have to leave their all-encompassing Newsroom Computer Systems (NRCS) to a separate application to fulfill their weather graphics. In other cases,…

A Chyron Weather graphic sequence showing radar-based precipitation, wind, and local city icons
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The Power of Data-Agnostic Weather Forecasting

Data is the backbone of weather forecasting. The graphics that playout on-screen, the story your presenter is telling, and the very reason your viewers are tuning in – are all driven by the incoming weather data. Despite the critical role that data plays in your programming, traditional weather graphics systems can be surprisingly restrictive with…

A weather forecast using Chyron Weather's meteorologist tools for radar visualization
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How to Reimagine Your Weather Graphics with Chyron Weather

In today’s article, we want to introduce you to Chyron Weather – our state-of-the-art weather visualization and storytelling platform. Chyron Weather introduces major advantages to the world of weather forecasting – total data flexibility, one-of-a-kind MOS workflow, and an overall lower total cost of ownership – and we have plenty to share on those topics…

Are You Looking to IntegrateSports Betting Into Your Live Broadcasts? Just Do It!
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Are You Looking to IntegrateSports Betting Into Your Live Broadcasts? Just Do It!

If you’re watching your favorite team play and the game is kind of boring or a blowout, you might switch channels or turn off your TV. But what if you had the chance to predict some game outcomes and collect $500 if you’re right!? Would you stay tuned? The Appeal of Predictive Gaming in Sports…