A diagram of the PRIME Live Platform and all of it's production modules, including production switcher, graphics, clips, and much more.

PRIME Live Platform: The Future of Software-Based Production

With the latest Version 4.0 release, PRIME has evolved into the PRIME Live Platform – a dynamic, scalable platform that bridges legacy workflows with the future of live content creation and distribution. Now, PRIME Live Platform serves as the essential foundation for a comprehensive suite of specialized software modules to address the full spectrum of…

Why Creative is the next MVP in Sports Broadcast
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Why Creative is the next MVP in Sports Broadcast

Design has always played a central role in engineering the relationship between a brand and its fans. Through effective design, brands can reunite fans with their favorite franchises, introduce them to an all-new way to experience live sporting events, and influence how the game is understood. With this integral and dynamic piece, how will brands…

The PRIME Live Platform's new 2ME production switcher and PRIME Designer graphics interface

Chyron Releases PRIME Live Platform (PRIME V4.0) for Broadcast-Quality Production Anywhere

MELVILLE, N.Y. — April 6, 2021 — Chyron today announced the release of the PRIME Live Platform, a dynamic, scalable, full-featured production engine that bridges legacy workflows with the future of live content creation and distribution. As Version 4 of Chyron’s acclaimed PRIME platform, the PRIME Live Platform boasts the industry-leading graphics, clips, and branding…

Flexible Deployment Models Drive Virtual Placement Adoption

Flexible Deployment Models Drive Virtual Placement Adoption

Virtual placement technology has become one of the more recognizable and popular elements of live sports broadcasts. Whether it’s a virtual first down line, a sponsor logo placed alongside the field or in the stands, a virtual offsides line, or another enhancement to the viewing experience, this technology plays a central role in modern sports…

How Broadcasters Can Maximize Sports Betting Viewership
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How Broadcasters Can Maximize Sports Betting Viewership

Over the past few years, the merging of sports betting and broadcasting in the United States has gone from a hypothetical question to a scramble for market dominance. Since the United States Supreme Court struck down the federal law barring sports gambling in 2018, dozens of states have legalized gambling, and legitimate sportsbook companies have…

Live Sports Use Virtual Graphics to Find Opportunity Amid Challenges
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Live Sports Use Virtual Graphics to Find Opportunity Amid Challenges

Two powerful developments in the sports world are driving broadcasters’ increased focus on using graphics to make the on-air product even more engaging — and a better vehicle for generating sponsorship revenues. Opening Up New Ad Inventory The first of these developments, a result of distancing protocols, is the need for athletes and teams to…