Historically, in the live broadcast industry, the battle for eyeballs and the battle for dollars tend to go hand-in-hand. However, with the advent and widespread adoption of social media, websites, and other digital channels – the correlation between viewership and ad value isn’t as substantial to advertisers. Advertising is a cornerstone of the broadcast business…
MELVILLE, N.Y. — March 15, 2022 — During the COVID-19 pandemic, QR codes have become extremely popular as a convenient, touchless option for sharing essential information. In fact, 50% of U.S. full-service restaurants are utilizing QR codes to give customers digital access to food and drink menus. Using a QR code is as fast and easy…
MELVILLE, N.Y. — March 11, 2022 — Chyron recently announced two key promotions to further drive the vision of multifunctional, flexible, scalable platforms and seamless workflows based on robust data and asset management. Nikole McStanley has been named product portfolio director of live production technology, which includes the PRIME Platform and all its modules: CG…
Digital devices – such as phones, tablets, and computers – are fast becoming the battleground for live content viewership. Younger audiences are trending towards digital devices as their preferred viewing method – and to boot – the majority of TV audiences use a digital “second screen” device to look up information related to the content…
MELVILLE, N.Y. — Mar. 1, 2022 — Chyron today announced the 4.3 release of the PRIME Platform, which features a full suite of production capabilities including live graphics, production switching, video walls and scaling, touch screen control, branding, venue control, and augmented reality. Version 4.3 of this flexible, scalable platform introduces the new PRIME Edge…
STAMFORD, CONN. – Feb. 16, 2022 – NBC Sports has selected Chyron to provide systems for live, on-air graphics with integrated data as well as systems to drive graphics displays to studio video walls for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2-20. The announcement was made today by Darryl…
It takes a lot to bring a virtual set together for a live production. Creating the virtual scene itself in Unreal Engine, merging real-world talent and camera movements with the virtual space, and controlling your virtual set when you’re live on-air — every part of this complex process is vital. When you’re working with PRIME…
When Epic Games’ Unreal Engine first broke into the TV world as a 3D creation tool for virtual productions, it represented such a leap forward in graphics quality that many early adopters treated it like a novelty. Networks used it to put on once-in-a-lifetime events with bespoke designs, high-budget external creative and production teams, and…
The Unreal Engine is at the center of some of the most visually-stunning media out there in the world today – be they films, television, and even video games (where Unreal got its start). The secret sauce behind Unreal’s success is pretty straightforward: this is the world’s most open and advanced 3D creation tool that…
MELVILLE, N.Y. — Jan. 6, 2022 — Chyron today announced the release of PRIME VSAR 1.7, a significant step forward in the company’s mission to help broadcasters maximize and monetize the content they can generate with Unreal-driven virtual sets and augmented reality. This latest release implements Unreal Engine 4.26, increases cameras per PRIME VSAR engine,…